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    <title><![CDATA[New Products from viewpointstore]]></title>
    <link>http://viewpointoptics.co.uk/index.php/rss/catalog/new/store_id/1/?SID=of4m1ehilcf1d54js40j70qjd2</link>
    <description><![CDATA[New Products from viewpointstore]]></description>
    <pubDate>Wed, 22 Feb 2012 22:49:09 +0000</pubDate>
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    <item>
      <title><![CDATA[Swarovski 8.5x42 EL Swarovision Binocular]]></title>
      <link>http://viewpointoptics.co.uk/index.php/swarovski-8-5x42-el-swarovision.html?SID=of4m1ehilcf1d54js40j70qjd2</link>
      <description><![CDATA[<table><tr><td><a href="http://viewpointoptics.co.uk/index.php/swarovski-8-5x42-el-swarovision.html?SID=of4m1ehilcf1d54js40j70qjd2"><img src="http://viewpointoptics.co.uk/media/catalog/product/cache/1/thumbnail/75x75/9df78eab33525d08d6e5fb8d27136e95/K/0/K09_EL_8_5x42_Swarovision[2288]_1.jpg" border="0" align="left" height="75" width="75"></a></td><td  style="text-decoration:none;"><p>The revolutionary SWAROVISION TECHNOLOGY from SWAROVSKI OPTIK enables an  image quality in the new EL 42 previously unequalled in binoculars. The  combination of field flattener lenses and HD optics ensures impressive image  resolution over the entire field of view and outstanding contrast even when  observing at dusk. Eyeglass-wearers also benefit from the full wide-angle field  of view due to the large eye relief distance.</p>
<p><strong>FIELD FLATTENER LENSES &ndash; CONTRAST RIGHT UP TO THE IMAGE  EDGE</strong></p>
<p>The image focus of the new EL 42 has never before been achieved in any  binoculars. The field flattener lenses used produce a virtually flat image. As a  result, even the finest structures and smallest details are reproduced with  razor-sharp clarity right up to the image edge.<br />The outstanding image quality  over the entire field of view means less refocusing and allows you to identify  every detail at lightning speed. The observer&rsquo;s peripheral vision will be able  to see small movements and identify colors and patterns at the edges of the  image with greater ease.</p>
<p><strong>HIGH-DEFINITION &ndash; FOR MAXIMUM CONTRAST</strong></p>
<p>The fluoride-containing HD lenses minimize colour-fringing (chromatic  aberration) for contrast-rich images with razor-sharp outlines.&nbsp;  Significant improvements in resolution and contrast are achieved by comparison  with conventional grades of glass.</p>
<p><strong>GREATER EYE RELIEF &ndash; 100% FIELD OF VIEW FOR  EYEGLASS-WEARERS</strong></p>
<p>The new EL 42 stands out by comparison with other binoculars due to a larger  eye relief of the exit pupil. This enables even eyeglasswearers to survey the  entire wide-angle field of view and enjoy the new EL&rsquo;s unique edge sharpness.  The removable twist-in eyecups are individually adjustable in three stages. In  addition to the maximum position (completely twisted out) and the setting for  eyeglass-wearers (completely twisted in), the eyecups also have  a&nbsp;click-stop intermediate stage.</p>
<p><strong>OPTIMIZED COATING &ndash; FOR MAXIMUM COLOUR FIDELITY</strong></p>
<p>The enhanced coatings of the lenses and prisms (SWARODUR, SWAROTOP  and&nbsp;SWAROBRIGHT) in the new EL guarantee absolutely lifelike colour  reproduction and outstanding image brightness for spectacular observation  experiences even at dusk.&nbsp; The SWAROCLEAN coating on the outer surface of  the lens ensures a non-stick effect with obvious cleaning advantage in the case  of dirt such as water marks, insect repellents and tree resin.</p></td></tr></table>]]></description>
      <pubDate>Wed, 22 Feb 2012 22:49:09 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Swarovski 10x42 EL Swarovision Binoculars]]></title>
      <link>http://viewpointoptics.co.uk/index.php/swarovski-8-5x42-el-swarovision-2.html?SID=of4m1ehilcf1d54js40j70qjd2</link>
      <description><![CDATA[<table><tr><td><a href="http://viewpointoptics.co.uk/index.php/swarovski-8-5x42-el-swarovision-2.html?SID=of4m1ehilcf1d54js40j70qjd2"><img src="http://viewpointoptics.co.uk/media/catalog/product/cache/1/thumbnail/75x75/9df78eab33525d08d6e5fb8d27136e95/K/0/K09_EL_8_5x42_Swarovision[2288].jpg" border="0" align="left" height="75" width="75"></a></td><td  style="text-decoration:none;"><P>The revolutionary SWAROVISION TECHNOLOGY from SWAROVSKI OPTIK enables an 
image quality in the new EL 42 previously unequalled in binoculars. The 
combination of field flattener lenses and HD optics ensures impressive image 
resolution over the entire field of view and outstanding contrast even when 
observing at dusk. Eyeglass-wearers also benefit from the full wide-angle field 
of view due to the large eye relief distance.</P>
<P><STRONG>FIELD FLATTENER LENSES – CONTRAST RIGHT UP TO THE IMAGE 
EDGE</STRONG></P>
<P>The image focus of the new EL 42 has never before been achieved in any 
binoculars. The field flattener lenses used produce a virtually flat image. As a 
result, even the finest structures and smallest details are reproduced with 
razor-sharp clarity right up to the image edge.<BR>The outstanding image quality 
over the entire field of view means less refocusing and allows you to identify 
every detail at lightning speed. The observer’s peripheral vision will be able 
to see small movements and identify colors and patterns at the edges of the 
image with greater ease.</P>
<P><STRONG>HIGH-DEFINITION – FOR MAXIMUM CONTRAST</STRONG></P>
<P>The fluoride-containing HD lenses minimize colour-fringing (chromatic 
aberration) for contrast-rich images with razor-sharp outlines.&nbsp; 
Significant improvements in resolution and contrast are achieved by comparison 
with conventional grades of glass.</P>
<P><STRONG>GREATER EYE RELIEF – 100% FIELD OF VIEW FOR 
EYEGLASS-WEARERS</STRONG></P>
<P>The new EL 42 stands out by comparison with other binoculars due to a larger 
eye relief of the exit pupil. This enables even eyeglasswearers to survey the 
entire wide-angle field of view and enjoy the new EL’s unique edge sharpness. 
The removable twist-in eyecups are individually adjustable in three stages. In 
addition to the maximum position (completely twisted out) and the setting for 
eyeglass-wearers (completely twisted in), the eyecups also have 
a&nbsp;click-stop intermediate stage.</P>
<P><STRONG>OPTIMIZED COATING – FOR MAXIMUM COLOUR FIDELITY</STRONG></P>
<P>The enhanced coatings of the lenses and prisms (SWARODUR, SWAROTOP 
and&nbsp;SWAROBRIGHT) in the new EL guarantee absolutely lifelike colour 
reproduction and outstanding image brightness for spectacular observation 
experiences even at dusk.&nbsp; The SWAROCLEAN coating on the outer surface of 
the lens ensures a non-stick effect with obvious cleaning advantage in the case 
of dirt such as water marks, insect repellents and tree resin.</P></td></tr></table>]]></description>
      <pubDate>Wed, 22 Feb 2012 22:49:09 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Swarovski EL 10x50 Swarovision Binocular]]></title>
      <link>http://viewpointoptics.co.uk/index.php/swarovski-el-10x50-swarovision.html?SID=of4m1ehilcf1d54js40j70qjd2</link>
      <description><![CDATA[<table><tr><td><a href="http://viewpointoptics.co.uk/index.php/swarovski-el-10x50-swarovision.html?SID=of4m1ehilcf1d54js40j70qjd2"><img src="http://viewpointoptics.co.uk/media/catalog/product/cache/1/thumbnail/75x75/9df78eab33525d08d6e5fb8d27136e95/k/1/k10_el_12x50_swarovision_01b_2601__1.jpg" border="0" align="left" height="75" width="75"></a></td><td  style="text-decoration:none;"><p>Thanks to the large 50 mm objective lens diameter of the new&nbsp;<span class="mzag_glossary_term_replaced">EL</span>&nbsp;50<span class="mzag_glossary_term_replaced">SWAROVISION</span>&nbsp;binoculars, you will enjoy brighter images than with binoculars featuring a 42 mm objective lens diameter.</p>
<p>These binoculars are therefore perfect for observing even the finest detail over long distances, both in daylight and twilight. You also enjoy all the additional benefits of&nbsp;<span class="mzag_glossary_term_replaced">EL</span><span class="mzag_glossary_term_replaced">SWAROVISION</span>&nbsp;&ndash; outstanding peripheral edge-to-edge sharpness, crystal clear colours and a full wide-angle&nbsp;<span class="mzag_glossary_term_replaced">field of view</span>&nbsp;for spectacle wearers.</p>
<p>Legendary&nbsp;<span class="mzag_glossary_term_replaced">EL</span>&nbsp;wrap-around grip,&nbsp;<span class="mzag_glossary_term_replaced">magnesium housing</span>&nbsp;and perfect weight balance give the&nbsp;<span class="mzag_glossary_term_replaced">EL</span>&nbsp;50&nbsp;<span class="mzag_glossary_term_replaced">SWAROVISION</span>&nbsp;a more compact and lighter weight than standard 50 mm binoculars. The new&nbsp;<span class="mzag_glossary_term_replaced">EL</span>&nbsp;50&nbsp;<span class="mzag_glossary_term_replaced">SWAROVISION</span>&nbsp;can be adjusted rapidly and accurately &ndash; even wearing gloves and using only one hand.</p></td></tr></table>]]></description>
      <pubDate>Wed, 22 Feb 2012 22:49:09 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Swarovski EL 12x50 Swarovision Binocular]]></title>
      <link>http://viewpointoptics.co.uk/index.php/swarovski-el-12x50-swarovision.html?SID=of4m1ehilcf1d54js40j70qjd2</link>
      <description><![CDATA[<table><tr><td><a href="http://viewpointoptics.co.uk/index.php/swarovski-el-12x50-swarovision.html?SID=of4m1ehilcf1d54js40j70qjd2"><img src="http://viewpointoptics.co.uk/media/catalog/product/cache/1/thumbnail/75x75/9df78eab33525d08d6e5fb8d27136e95/k/1/k10_el_12x50_swarovision_01b_2601__1_1.jpg" border="0" align="left" height="75" width="75"></a></td><td  style="text-decoration:none;"><p>Thanks to the large 50 mm objective lens diameter of the new&nbsp;<span class="mzag_glossary_term_replaced">EL</span>&nbsp;50<span class="mzag_glossary_term_replaced">SWAROVISION</span>&nbsp;binoculars, you will enjoy brighter images than with binoculars featuring a 42 mm objective lens diameter.</p>
<p>These binoculars are therefore perfect for observing even the finest detail over long distances, both in daylight and twilight. You also enjoy all the additional benefits of&nbsp;<span class="mzag_glossary_term_replaced">EL</span><span class="mzag_glossary_term_replaced">SWAROVISION</span>&nbsp;&ndash; outstanding peripheral edge-to-edge sharpness, crystal clear colours and a full wide-angle&nbsp;<span class="mzag_glossary_term_replaced">field of view</span>&nbsp;for spectacle wearers.</p>
<p>Legendary&nbsp;<span class="mzag_glossary_term_replaced">EL</span>&nbsp;wrap-around grip,&nbsp;<span class="mzag_glossary_term_replaced">magnesium housing</span>&nbsp;and perfect weight balance give the&nbsp;<span class="mzag_glossary_term_replaced">EL</span>&nbsp;50&nbsp;<span class="mzag_glossary_term_replaced">SWAROVISION</span>&nbsp;a more compact and lighter weight than standard 50 mm binoculars. The new&nbsp;<span class="mzag_glossary_term_replaced">EL</span>&nbsp;50&nbsp;<span class="mzag_glossary_term_replaced">SWAROVISION</span>&nbsp;can be adjusted rapidly and accurately &ndash; even wearing gloves and using only one hand.</p></td></tr></table>]]></description>
      <pubDate>Wed, 22 Feb 2012 22:49:09 +0000</pubDate>
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